Outward e-learning design
Lee LeFever of Common Craft
has a post called You Might Not Need "Community"
which points out the difference between "community" and "social strategies".
Social strategies are concepts and plans for bringing people together on a web site to achieve some specific outcome.
Community is a state of mind that is a by-product of successful social strategies.
I agree that community is a state of mind of the users, not the tools which enabled the exchange to create the community. While having a final goal in mind when you design your outward e-learning (i.e. to create a community which embraces your product and services), the selection of tools and the implementation strategies should be your focus. Only if the "social design" is successful that we can see the benefit of having a community to support your endeavour.Tagged as corporate elearning strategy